Privacy Policy

WHAT THIS NOTICE COVERS

This Privacy Policy describes how BidZen TRADE ("BidZen", "we", "us", or "our") collects, uses, and shares information about you when you use our services, including our website, platform, and any related software or services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

Information We Collect

Information You Provide to Us

We collect information you provide directly to us, such as when you:

• Create an account or register for our Services
• Connect your Facebook Ads account through our platform
• Fill out a form or contact us for support
• Subscribe to our newsletter or marketing communications
• Participate in any surveys, contests, or promotions

This information may include your name, email address, company name, billing information, Facebook account credentials (via OAuth), and any other information you choose to provide.

Information We Collect Automatically

When you use our Services, we automatically collect certain information about your device and how you interact with our platform, including:

• Log data: IP address, browser type, pages visited, time and date of visits
• Device information: hardware model, operating system, unique device identifiers
• Usage data: features used, actions taken, time spent on the platform
• Cookies and similar tracking technologies

Information from Third Parties

We may receive information about you from third parties, such as Facebook (Meta) when you connect your advertising accounts to our platform. This includes campaign data, audience data, bid information, performance metrics, and other advertising data necessary to provide our bid optimization services.

How We Use Your Personal Data

We use the information we collect to:

• Provide, maintain, and improve our Services
• Process transactions and send related information, including purchase confirmations and invoices
• Optimize your Facebook advertising bids based on your configured targets (CPA, ROAS, etc.)
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and customer service requests
• Send marketing communications (where permitted by law)
• Monitor and analyze trends, usage, and activities in connection with our Services
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations

Sharing of Personal Data

We may share your personal information in the following circumstances:

Service Providers

We share information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Business Transfers

If BidZen is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

With Your Consent

We may share your information with your consent or at your direction.

Retention of Personal Data

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer need your personal information, we will securely delete or anonymize it. If this is not possible, we will securely store your information and isolate it from any further use until deletion is possible.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use

• Essential Cookies: Required for the operation of our Services
• Analytical Cookies: Allow us to recognize and count the number of visitors and to see how they move around our website
• Functionality Cookies: Used to recognize you when you return to our Services
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Data Security

We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable and we cannot guarantee the security of our systems.

Your Facebook advertising account credentials are never stored by BidZen. We use OAuth 2.0, which means you authorize BidZen to access your data through Facebook's secure authorization flow, and we only store the access tokens provided by Facebook.

Legal Basis for Processing Personal Data (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the personal data concerned and the specific context in which we collect it:

• Contract Performance: Processing necessary to perform the Services you have requested
• Legitimate Interests: Processing necessary for our legitimate business interests
• Legal Obligation: Processing necessary to comply with applicable law
• Consent: Where you have given us consent to process your personal data for a specific purpose

Your Rights under the GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. BidZen aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.

If you wish to be informed of what personal data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

• Right of Access: The right to request copies of your personal data
• Right to Rectification: The right to request correction of inaccurate personal data
• Right to Erasure: The right to request deletion of your personal data
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data
• Right to Data Portability: The right to request transfer of your data to another organization or directly to you
• Right to Object: The right to object to our processing of your personal data

Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Your California Privacy Rights (California Civil Code § 1798.83)

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and other California privacy laws. California law permits users who are California residents to request and obtain from us once a year, free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.

Your California Privacy Rights Under the CCPA Include:

• The right to know what personal information we have collected about you
• The right to know whether your personal information is sold or disclosed and to whom
• The right to say no to the sale of personal information
• The right to access your personal information
• The right to request deletion of your personal information
• The right to equal service and price, even if you exercise your privacy rights

If you wish to exercise any of the rights set out above, please contact us. We will respond to verified requests within 45 days.

Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers immediately.

International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including personal information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of our Services after we post changes to this Privacy Policy will constitute your acknowledgment of the changes and your consent to abide and be bound by the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us.